Franco Oigo Ong’esa
Profile & Portfolio
Marketing Specialists
Supportive Marketer, talented in helping devise innovative solutions to unexpected challenges. Creative market strategist focused on enhancing business and meeting customer goals. Promotes business development through savvy product promotion and data-driven approaches.
Seeking to leverage my expertise in marketing, client relationships, and digital marketing to contribute effectively to the success of a dynamic organization.
Experience
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Public Service Commission of Kenya
Intern Sales and Marketing - 12/07/2022 to 25/04/2023 -
• Negotiated contracts and closed deals with 60% success rate, exceeding the set target of 25% for the first quarter.
• Improved employee retention by 20% by adopting a new communications methodology and restructured employee-organization interaction through the use of short messages
• Managed a subscription-based rental boxes program with a 15% discount boasting customers base and increase monthly recurring revenue by 18%.
• Conducted a comprehensive market analysis and uncovered client preferences, a tailored solutions that increased client retention by 20% with a 15% rise in sales
• Implemented new sales campaigns targeting tea farmers, resulting in the acquisition of over 1000 customers within the first 6 months. -
Smolart Self Help Group
Assistant Marketing Officer - 05/09/2015 to 09/10/2017 -
• Spearheaded in implementation of a digital platform for the organization to help improve ninch growth and new customer acquisitions.
• Assisted in the development of marketing materials, including brochures, flyers, and social media content.
• Developed and maintained strong client relationships, enhancing 40% client satisfaction and retention.
• Managed a process re-enquiring projects to improve and consolidate end-to-end service processes, restructuring communications flow among the marketing department leading to
a cut-down of paperwork by 75%.
• Collaborated with fellow members to identify and capitalize on industrial trends boostinglead generation results by 30% -
African Suburbs Adventure Kenya
Assistant Marketing Manager - 13/01/2018 to 15/02/2020 -
. Executed marketing campaigns that achieved 60% of annual sales targets within two quarters.
. Analyzed customer insights & KPIs, leading to an 11% increase in subscribers.
. Designed and implemented promotional strategies, driving a 25% sales growth in six months.
. Conducted social media engagement initiatives, achieving an 80% customer satisfaction rate.
Education
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Bachelor's of Commerce - Marketing
Kisii University09/05/2013 to 16/12/2016 -
Second Class Upper Division
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Diploma in Business Management
Egerton University20/08/2010 to 21/12/2012 -
Credit
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Certificate in Sales and Marketing
Kisii University College05/01/2010 to 05/04/2010 -
Creditt
Skills
- Digital Marketing
- Market Research
- Strategic planning