Michael Chiera
Profile & Portfolio
Agents and Business Managers, Business Intelligence Analysts, Equal Opportunity Representatives and Officers, Lifeguards, Marketing Specialists, Sales Representatives, Social Workers
Am Highly energetic and self-driven sales representative constantly achieves revenue targets, exceeds client networks, and accomplishes company objectives with exceptional communication, interpersonal, and leadership skills. Manages zones with a structured and effective strategy to capture new clients to maximize growth opportunities. Follows up diligently on all leads and customers with professional and keen analytical abilities to generate new income streams. My ethos so much revolve around continously expanding my knowledge exploring new market techniques to drive productivity and unique transformation in the industry.
Experience
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FRM(E.A)PACKERS LTD
Area Sales Team Leader - 08-07-21/18-11-2023 -
o Recruiting and training high achieving sales teams aiding company success against profit goals.
o Proactively leading and developing high performing sales executives to consistently deliver against annual targets.
o Achieved and surpassed targets by developing an effective action plan committing to it and consistently evaluating the flow.
o Converting leads to the final level and maintaining them through a very high customer relationship management.
o Using outstanding interpersonal and relationship building skills to develop and nurture productive, profitable client relationship.
o Demonstrating outstanding networking and marketing skills to build positive company reputation and enhance client appeal.
o Monitoring sales leads and conversations, motivating and incentivizing teams to continue increased business.
o Recruiting valuable distributors and stockists in my region with the help of ground work by the customers reps and merchandisers.
o Holding weekly meetings with my teams and presenting everything to the commercial director on a weekly basis. o Leading promotions in my region and presenting their profitability and business forecast to the companys commercial manager
o Managing credit in my area for general trade, horeca and key accounts. -
FRM(E.A)PACKERS LTD
Business Development Executive - 06-2020/07-2021 -
o Analyzed the company’s customer base to identify potential sales opportunities this included an updated master data by market. o Introduced all company products both value and premium products to all businesses,customers and consumers. o Reported sales ,market penetration,new accounts and market trends on a daily basis to the commercial manager and action plans to overcome the competitive market.
o Build strong relationships with retail outlets,distributors and stockist in my allocated area. o Developed and tested unique marketing strategies and concepts in the market. o Collaborated with colleagues and peers on the sales, marketing, and product development teams to improve overall customer experience and satisfaction
o Stayed up to date on company best practices, policies, products, pricing, and promotions o Increased overall sales efficiency and profitability through excellent salesmanship.
o Leading teams to my region on MIT for awareness purposes of our products. -
Sameer Agriculture and Livestock
Sales Representative - 01-17/07-19 -
oMeeting and surpassing company sales target quotas at all times.
o Boosted client retention, establishing sales goals and securing target rates.
o Achieved and surpassed targets by developing an effective action plan commiting to it and consistently evaluating the flow. o Converting leads to the final level and maintaining them through a very high customer relationship management.
oGenerated sales by prospecting leads, cold calling and closing deals.
o Addressed customer questions, problems and complaints in person and via phone to maintain positive relationships and support smooth communications.
oPlacing posm to the outlets strategically as advised by the company and as per my marketing knowledge.
oFollowing up on the distributors stock levels on a daily basis.
oMaking sure the distributors achieve set targets so as to accomplish company targets. o Evaluating and bringing on board new distributors and stockists and also valuable new retail outlets as well.
o Presenting to the manager a report on a weekly basis of the happenings and achievements in the market and the action plan -
Sabmiller Plc Crown Beverages Limited
Modern Trade Sales Rep - 25-05-2009/25-05-2016 -
oShared comprehensive brand and product knowledge to maximize sales.
o Created sales and revenue generating opportunities in white & new markets to improve profit margins o Achieved and surpassed targets by developing an effective action plan committing to it and consistently evaluating the flow.
o Converting leads to the final level and maintaining them through a very high customer relationship management.
oBoosted client retention, establishing sales goals and securing targeted sales.
oAchieved and surpassed targets by developing an effective action plan committing to it and consistently evaluating the flow.
oGrew customer base by acquiring new customers and identifying needs to deliver relevant products. Shared new products and promotions with customers to encourage sales.
o Achieved full market coverage by help of CRM software which i managed a 95% rating on average monthly. The system made the approach to the market very organized in terms of managing the stock levels, visitations, credit management etc.
Education
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Bachelor of Business Adminstration in Marketing
Kenya Methodist University06-06-2006/11-10-2010 -
-Integrity
-Discipline
-Business
-Adminstration matters
-Legal works
-Marketing
-Sales
-Economics
-Entrepreneurial skills
-Accounting skills
-Information and communication -
Kenya Certificate of Secondary Education
Chinga Boys High School14-01-2002/11-11-2005 -
Social education
Discipline
Integrity
Honesty
Skills
- business strategy
- coaching & mentorship
- Communication
- computer
- customer retention
- Interpersonal
- leadership
- problem solving