Marketing Assistant (Digital)

Geminia Life Insurance

  • Entry Level
  • Nairobi
  • Applications have closed


Vacancy Description

Reporting to: Marketing & Communication Manager

Job Summary:

The Marketing Assistant (Digital) will work with the Marketing Manager to implement the Company’s strategies across multiple online and offline digital channels.

Key Responsibilities:

Planning & Standards:

  • Contribute to the development of strategies, initiatives, and budgets to deliver on the digital marketing objectives
  • Deliver on the Service Level Agreements (SLAs) with the internal teams and the online audience.
  • Champion the implementation of content strategies as per brand guidelines and applicable laws e. g the Data Protection Act

Reports and insights:

  • Provide insights and reports to guide the Company on selection of the most optimal and cost-effective social media strategies
  • Maintain the records, logs, reports, analyses for Geminia Life’s Digital platforms, audiences and customers.

Platforms management, content creation and deployment

  • Champion the desired Geminia Life brand voice and image both online and offline
  • Source for relevant and impactful content for Geminia Life’s digital channels to keep the community of fans and followers engaged and excited about the brand
  • Develop and implement a content calendar for the content to be posted on designated social media channels
  • Champion customer and user experience on Geminia Life’s digital channels
  • Manage responses on social media platforms as per approved turn-around-times
  • Nurture and convert leads from all company marketing channels
  • Offer email marketing support via the CRM portal – create all ad track links as needed for email analysis and leads
  • Execute ongoing and approved digital/online/social campaigns according to brand guidelines
  • Update content on the company website

Relationships & Support

  • Provide online and offline marketing support for corporate/staff initiatives and events
  • Partner with other departments to ensure proper digital/online/social media messaging and relevance
  • Manage relationship between Geminia Life Insurance and any assigned marketing partners
  • Support online customers as the first point of contact in liaison with the Operations Department
  • Provide administrative support to the marketing team, including processing supplier payments, coordinating meetings and setting up for company events and activation sites.

Skills & knowledge

  • Report writing skills
  • Copy-writing skills – must demonstrate the ability to write for varied audiences.
  • Strong communication skills, with an emphasis on grammar/ spelling excellence
  • Knowledge of digital reporting tools such as web analytics, CMS, social listening tools among others
  • Knowledge of digital/online/social media platforms, audience management and analytics
  • Good interpersonal skills
  • Good organization and planning skills with the ability to prioritize and multi-task
  • Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
  • Strong team member and ability to promote a positive atmosphere throughout the organization.
  • Capable of working with minimum supervision, able to manage time and meet tight deadlines.

Education & Experience

  • Bachelors’ Degree in Marketing, Communications, or any other related field
  • 2 years’ experience in social media strategy, content development, digital media buying and community management.

----Apply after the ad----

Application Guidelines

Send your CV & Cover Letter, quoting the job title as the subject by Friday 17th May 2024. Only shortlisted candidates will be contacted.

By applying for this job opening, you consent to collection of your data for use in the interview process (Including reaching out to third parties you have named in your application to confirm the accuracy of the information you share with Geminia Life Insurance Co. Ltd) and subsequently for the purpose of actively approaching you with related job offers if not successful in this one.

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