SEO Content and Video Internship

Location: Nairobi, Kenya

Reports To: Head of Marketing & Sales

Deadline: Apply by February 26, 2025

About Numida:

There are 20 million micro and small businesses (MSBs) across Africa and traditional microfinance is failing them. Numida is here to fill that gap.

Numida is on a mission to build digital financial services that help small business owners across Africa achieve their dreams. We started by building the best working capital loan product in the market, available to financially excluded businesses. That means instead of borrowing from unregulated informal lenders or family or friends, business owners can apply via the Numida app in minutes, and receive capital within a day.

Since 2021 we’ve provided more than $100 million in working capital to 80,000 businesses in East Africa, and we are excited to do more to serve this $5 billion market. We are Uganda’s first and only YC-backed startup and are also backed by world class investors such as Serena Ventures, Onafriq, Breega, and 4Di Capital.

Find out more at https://numida.com.

Role Purpose & Benefits:

• Improve customer acquisition cost (CAC) by increasing organic search traffic through high-quality content.
• Enhance SEO rankings by publishing a high volume of optimized blog posts.
• Build a sustainable content engine that drives long-term organic growth.
• Lay the foundation for a future backlinking strategy to further improve domain authority.
• Low-cost, high-impact strategy to outperform competitors who are not leveraging this tactic.

Key Responsibilities:

1.Content Generation & Repurposing:

• Use AI tools (ChatGPT) to generate long-form SEO-optimized text.
• Use AI prompts to convert long-form text into multiple content formats (scripts, tweets, social media posts).

2.Video Content Creation:

• Use Revid or similar tools to generate engaging video content from scripts.
• Daily Target: Produce 2 videos per day.
• Conduct a quality check to ensure video clarity, accuracy, and engagement.

3.SEO Blog Content Production:

• Create & publish a minimum of 3 SEO-optimized blog articles per day.
• Ensure each article follows SEO best practices, including:
• Keyword research & optimization
• Strong meta descriptions & titles
• Internal & external linking
• Readability & structured formatting (H1, H2, bullet points)
• Image optimization (alt text, compression)

4.Content Distribution & Amplification:

• Generate and schedule social media posts to amplify blog articles.
• Ensure consistency and engagement across digital channels.

5.Performance Tracking & Optimization:

• Maintain content quality standards (clarity, accuracy, engagement).
• Work with the team to identify blog topics using AI & competitor research.
• Track and report on SEO performance improvements.

Qualifications & Skills:

• Strong written and verbal English skills.
• Strong writing & editing skills.
• Basic understanding of SEO or willingness to learn.
• Fast learner, able to leverage AI tools effectively.
• Detail-oriented with a sense of quality control.

Personal Attributes:

• A believer in small business growth in sub-Saharan Africa.
• A great communicator who speaks and writes in a clear, thorough and timely manner using a professional standard of English
• An organized and detail-oriented doer, who enjoys working through checklists and conducting evaluations (as long as you have a clear correction key)
• A self-driven, results-oriented high achiever ready to work hard and smart to meet and exceed targets
• A team player with the humility to ask for help when needed and relies on feedback to rapidly iterate on your work