Buyer Facing Sales Associate at Peach Cars

Drive car sales and shape customer experiences at Peach Cars! Use your sales expertise to guide customers, negotiate deals, and build lasting relationships in Kenya's premier used-car marketplace. Collaborate with top teams and grow your skills in a dynamic environment. Ready to exceed targets and make an impact? Apply now and let's drive the future of car sales together!

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Peach Cars is Kenya’s premier full-stack used-car marketplace, integrating inspections, financing, logistics, and after-sales support into a simple and seamless service offering aimed at solving for real pain points in Kenya’s used-car market i.e. fraud, lack of transparency, inefficiency, and poor customer experience.

Sales Associate Buyer Facing

The Sales Associate-Buyer Facing role at Peach drives car sales by understanding customer needs and offering expert guidance. Success in this role requires strong negotiation, customer relationship building, collaboration skills, and knowledge of the car industry.

The individual will focus on ensuring customer satisfaction and accurate data management using available tools while meeting and exceeding sales targets.

As a customer-facing position, the role necessitates the ability to build multi-level trust and maintain transparency at all customer touchpoints. If this sounds like you, we are super excited to hear from you!

Reporting To: Branch Sales Manager
Department: Sales
Employment Type: Full Time

Key Responsibilities

Specifically, the Sales Associate-Buyer Facing at Peach can expect to undertake the below listed tasks and activities:

1. Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.  

• Conduct thorough needs assessments with customers to understand their preferences and requirements;
• Present vehicles, highlighting features that align with customer needs;
• Negotiate pricing, financing options, and trade-ins where applicable;
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;

2. Build and maintain strong relationships with customers throughout their journey including resolving complaints and providing proactive communication. 

• Reach out to potential customers through follow-up calls, emails, WhatsApp to nurture relationships and follow up on inquiries;
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;

3. Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.

• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;

4. Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance. 

• Attend regular team meetings to discuss sales strategies and share best practices;
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements respectively;
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;

5. Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets

• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
• Build relationships with industry professionals i.e. sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about the automotive industry;

Skills, Knowledge and Expertise

• Educational Background: A Bachelor’s degree in Business, Marketing, or a related field is preferred;
• Industry Experience: A minimum of 2 years of experience in automotive sales. Additionally, background in retail sales or customer experience can be beneficial for developing pertinent skills.
• Communication Skills: Proficient in both verbal and written communication for effective customer interaction and the ability to present information clearly and persuasively to customers.
• Data Management: Proficiency in using CRM systems and other sales tools for tracking customer interactions and managing leads.
• Customer Relationship Management: Skills in building and maintaining strong customer relationships, including handling inquiries and complaints in a busy environment.
• Sales Techniques: Proven experience with sales strategies and techniques, including upselling and cross-selling across various sales channels such as online sales, direct sales, telesales, and lead generation tactics.
• Negotiation Skills: Strong negotiation abilities to manage pricing discussions and trade-in values with a track record of achieving or exceeding sales targets.
• Collaboration Skills: Experience working collaboratively with cross-functional teams i.e Customer Success, Finance, etc

About us

Having raised a US$11 million Series A funding round from global investors including Suzuki Global Ventures and the Japan Bank for International Cooperation (JBIC) in 2025, we are on a bold path to not only become the largest car marketplace in Kenya, but to be Kenya’s ultimate one-stop automotive shop - offering everything from vehicle sales and maintenance to financing solutions, delivered the Peach way (trustworthy, transparent, and customer-focused).

By continually pushing the boundaries of what’s possible, we aim to reshape the car ownership experience in Kenya and across Sub-Saharan Africa, making it easier, smarter, and more inclusive for every driver. Join us on our journey to change the way Africa drives

Our Core Values

• Take Ownership
  Do what needs to be done, help others succeed in accomplishing their tasks, and do it all professionally.
• Have a Growth Mindset
  Master your role, but do not remain in your comfort zone. Challenge yourself and others to grow together.
• Be Respectful
  Always interact with maturity and a respectful attitude, and treat every individual fairly.

Apply for this vacancy

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