Field Sales Promoter

About Us:

Synnefa🌱 is an innovative ag-tech startup dedicated to transforming agriculture through smart, climate-resilient solutions. We provide end-to-end solutions that integrate smart greenhouses, FarmShield IoT sensors, and FarmCloud record-keeping software to enhance farming efficiency, sustainability, and profitability. Our mission is to empower farmers with technology that simplifies farming and increases incomes.

Role Overview:

We are seeking six (6) enthusiastic and results-driven Sales Promoters to be part of our 2025 Go-to-Market strategy. This role is crucial in driving the adoption of FarmCloud by sourcing, training, and mapping farmers onto the platform. The Sales Promoters will serve as the first point of contact with farmers, ensuring they are well-equipped to benefit from FarmCloud’s services while generating high-quality leads for the sales team to upsell our ecosystem of Smart Greenhouses, FarmShield Sensors and Smart Drip Kits.

Key Responsibilities:

1. Farmer Sourcing:
   • Identify and engage with farmers within the assigned territory.
   • Build and maintain strong relationships with farming communities and local influencers.
2. Training and Onboarding:
   • Conduct training sessions to educate farmers on the benefits and usage of FarmCloud.
   • Assist farmers in setting up their accounts and mapping their profiles to the platform.
3. Lead Qualification:
   • Filter and assess farmers to identify potential high-quality leads based on predefined criteria.
   • Document and forward qualified leads to the sales team for follow-up and conversion.
4. Market Intelligence:
   • Gather feedback from farmers about their needs, challenges, and suggestions.
   • Share insights with the team to improve FarmCloud’s offerings and outreach strategies.
5. Promotion Activities:
   • Organize and participate in local events, workshops, and field days to promote FarmCloud.
   • Ensure visibility of FarmCloud’s branding and value proposition in the assigned area.
6. Reporting:
   • Maintain accurate records of farmer interactions, training sessions, and leads generated.
   • Submit regular progress reports to the Technical Sales Lead.

Key Performance Indicators (KPIs):

• Number of farmers sourced and onboarded to FarmCloud.
• Quality and conversion rate of leads generated.
• Frequency and effectiveness of training sessions conducted.
• Farmer satisfaction and engagement levels.

Qualifications and Skills:

1. Educational Background:
   • High school certificate or equivalent; a diploma or degree in agriculture, business, IT or a related field is a plus.
2. Experience:
   • Prior experience in agricultural outreach, sales, or training roles is preferred.
   • Experience working with farming communities and an understanding of their needs.
3. Skills and Competencies:
   • Strong interpersonal and communication skills.
   • Ability to explain technical concepts in a simple and relatable manner.
   • Proactive, self-motivated, and results-oriented mindset.
   • Familiarity with technology and mobile applications (FarmCloud experience is a bonus).
   • Good presentation skills for group sessions.
   • Fluency in [local language(s)] and English.
4. Other Requirements:
   • Willingness to travel extensively within the assigned territory.
   • Access to reliable transportation.
   • Comfortable working in rural settings and interacting with diverse groups.

Remuneration:

• Monthly Gross salary of KES.20,000-30,000 per month
• Bonus per number of farmers sourced and onboarded to FarmCloud.

Logistics:

• This role shall be remote-based, moving from farm to farm from Monday to Friday.