Graduate Trainee – Consumer Insights

Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya.

Graduate Trainee – Consumer Insights

Job Summary:

We are looking for a highly motivated and detail-oriented Graduate Trainee to join our Consumer Insights department. The successful candidate will assist in writing research reports and translating complex data into clear, actionable insights. This role is ideal for fresh graduates who are passionate about consumer research, have excellent communication skills, and are eager to learn in a fast-paced environment.

Key Responsibilities:

• Assist in drafting, editing, and finalizing research reports and presentations.
• Analyze qualitative and quantitative research findings to generate clear insights. Collaborate with the research team to ensure reports are accurate and aligned with project objectives.
• Present research findings in a clear and structured manner, both in written reports and verbally during team meetings.
• Help manage data visualization elements such as charts and graphs to support key insights.
• Participate in brainstorming sessions for research projects and provide input on report structure.

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communication, Journalism, Social Sciences, English, Statistics, or a related field.
• Excellent writing and editing skills with attention to detail.
• Strong verbal communication skills for presenting ideas clearly and effectively. Basic understanding of market research techniques and methodologies (preferred but not essential).
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Ability to work independently and in a team-oriented environment.
• Willingness to learn and adapt in a dynamic, fast-paced setting.

Personal Attributes:

• Highly organized with strong time management skills.
• Analytical and creative thinker with problem-solving abilities. Keen interest in consumer behavior and market trends.
• Strong desire to learn and grow in the FMCG industry