Sales Representative / Merchandiser

Besca Engineering Company Limited (BECL) was founded as a Renewable and Electrical Engineering Firm and has become a reputable player in the transformation of the Energy industry.

Job Purpose

We seek to recruit a dynamic and technically proficient technical Sales representative/Merchandiser to join the team and drive in-store sales growth through compelling visual displays, expert product knowledge, and strategic technical support.

Key Roles & Responsibilities:

• Technical Visual Merchandising:Design and maintain attractive, informative product displays that not only adhere to brand guidelines but also highlight the technical specifications and benefits of renewable and engineering products.
• Technical Product Expertise & Presentation:Develop an in-depth understanding of the technical aspects of the product range. Deliver detailed, technically focused presentations and demonstrations to help customers understand product functionality and engineering benefits.
• Inventory & Technical Data Management:Monitor stock levels, ensure timely replenishment, and coordinate with the supply team to maintain an optimal mix of products along with accurate technical data and specifications on display.
• In-Store Sales Promotion & Driving Sales:Organize and execute promotional activities, campaigns, and technical demonstrations to drive foot traffic and boost sales. Proactively implement sales strategies and initiatives, analyze sales trends, and adjust merchandising techniques to meet sales targets.
• Customer Engagement & Technical Support:Engage with customers by providing comprehensive technical information, addressing inquiries, and offering practical solutions that meet their needs.
• Social Media & Digital Marketing Support:Assist in promoting the company\’s products and offers on social media platforms by creating engaging content, responding to customer inquiries, and sharing product updates. Work closely with the Admin & marketing team to enhance brand visibility and online customer engagement.
• Handling Incoming Inquiry Calls:Respond to customer inquiries via phone, email, and social media, providing accurate product details, pricing, and availability. Guide potential customers through the purchasing process and ensure a seamless customer experience.
• Market Research & Feedback:Stay informed about industry trends, emerging technologies, and customer technical requirements. Gather feedback to continuously refine product presentations, marketing efforts, and merchandising strategies.
• Cross-Functional Collaboration:Collaborate with sales, engineering, and product development teams to ensure that technical insights and customer feedback are integrated into product displays, social media campaigns, and overall sales strategies.
• Reporting & Analysis:Compile regular reports on merchandising performance, technical product inquiries, social media engagement, sales trends, and inventory status to support data-driven decision-making.
• Additional Duties:Undertake any other sales, technical support, or marketing-related tasks as assigned by management.

Skills & Qualifications:

• Education: At least a Diploma in business administration, sales or any equivalent.
• At least 1 year Proven experience in retail merchandising or technical sales, preferably within renewable or engineering goods industry.
• Strong technical acumen with the ability to understand and explain complex product specifications and details.
• Excellent communication skills,
• Experience in managing inventory, analyzing sales data, and executing sales initiatives.
• A proactive, self-motivated approach with a strong drive to meet and exceed sales targets.
• Familiarity with retail operations and a passion for innovative, sustainable products.