Serena Beach Resort and Spa is hiring a Marketing & Digital Executive in Mombasa.
Reporting line: General Manager and Regional Marketing Director
Directly Supervises: None
Liaises with: All the departments, Regional marketing team
The Marketing Executive will assist the General Manager and the Regional Marketing Director in running the day-to-day marketing management, creative agency coordination, partnerships, and ensure seamless planning and operational execution of marketing and brand management efforts for brand Serena. He/she will also undertake the B2C and B2B facing Marketing, communications and branding executions in Serena Beach Resort and Spa a powerhouse hospitality destination in Mombasa.
KEY RESPONSIBILITIES
- Executing B2B and B2C marketing campaigns and promotional strategies based on the Group Marketing Strategy for resorts.
- Networking to understand B2B partners' insights, create new opportunities, tailor new B2B and B2C products and facilitate the work of our sales team.
- Coordinating with advertising/graphic designers to ensure that all materials are meeting hotel standards per the brand guideline
- Managing the hotel's relationship with B2C clients, partners and sharing brand communications to the different chambers of commerce or corporate societies.
- Monitoring competition and industry trends to identify opportunities for brand growth and partnerships.
- Activate B2C digital and social media Instagram, Facebook and co-build the calendar and content with the F&B, Rooms and Spa for promotions.
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree in Marketing, Communication, Journalism or related field
- Minimum 2 years’ experience as a Marketing Executive in an Advertising Agency. Experience in Hospitality is a plus
SKILLS AND PERSONAL ATTRIBUTES
- Truly passionate about content creation and social media story telling
- Strong written and verbal communication skills, with an eye for detail
- Proficiency in social media platforms and content management systems
- Familiarity with analytics tools to measure content and campaign performance.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- A passion for hospitality and a keen understanding of the luxury hotel market
Deadline: Saturday, September 12, 2026
Unlock Your Dream Career with Our Expert CV Makeover
Our professional CV revamp service will give your job search the edge it needs. Crafted by industry experts, your new CV will showcase your talents and land you more interviews.
Upgrade Your Career Today from as low as KES. 600