Marketing Deployment Intern at BAT Kenya

British American Tobacco Kenya, part of the British American Tobacco Group, a leading, multi-category consumer goods business that operates internationally, is hiring a Marketing Deployment Intern to support Marketing Deployment in Kenya.

FUNCTION: Marketing

SUB FUNCTION: Deployment

What are the key objectives and expectations from this role?  

To support the Marketing Deployment team in the planning, coordination, execution and evaluation of brand and trade marketing activities. The role provides practical exposure to marketing deployment, market execution, performance reporting and cross-functional working while building foundational capability for a career in Marketing.

Reports to KE Marketing deployment

Number of direct reports 0

Core relationships

Internal

• TM&D team
• Category Team
• Consumer Experience team
• Other Functions

External

• Suppliers
• Activation, Brand, Deployment Agencies

Geographic scope  Kenya

Travel required No

ACCOUNTABILITIES

Marketing Deployment & Execution

• Support the coordination and execution of approved brand and trade marketing activities.
• Assist in tracking activity timelines, deliverables and key milestones.
• Participate in market visits to monitor execution, product availability, visibility and compliance.
• Capture execution gaps and support follow-up on corrective actions.
• Support the preparation and coordination of activity materials.

Performance Tracking & Reporting

• Collect, validate and consolidate market and activity performance data.
• Maintain deployment trackers and support preparation of periodic performance updates.
• Monitor competitor activities and capture relevant market insights.
• Support post-activity evaluation and documentation of key learnings.

Planning & Coordination

• Support cycle and activity planning processes.
• Coordinate inputs and follow-ups with relevant internal and external stakeholders.
• Maintain accurate activity documentation and trackers.
• Support the team in ensuring agreed actions and deliverables are completed on time.

Capability & Development

• Build practical understanding of brand, trade and consumer marketing.
• Develop analytical, project coordination and stakeholder-management capabilities.
• Participate in field visits, team meetings and relevant learning opportunities.

Education / Qualifications / Experience Required

• Degree/ Diploma in Marketing or Business-related field

Key Skills & Competencies

• Strong planning and organizational skills
• Analytical and problem-solving ability
• Good communication and interpersonal skills
• Attention to detail
• Ability to collaborate across teams
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Willingness to learn and work in a fast-paced environment

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

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