Youth Digital Media and Communications Intern

Department– Youth Development
Reporting: National Youth Programs Coordinator and Senior Communications Officer
Application deadline: 18th December 2024

Overview

Kenya Red Cross Society (hereafter, KRCS) is a humanitarian relief organization established by an Act of Parliament, Cap 256 Laws of Kenya. As an auxiliary to both the national and county governments, KRCS works to alleviate human suffering and save lives of the most vulnerable in our communities. It works through a network of 47 county branches, 8 regions and the national headquarters, leveraging its wide network of over 250,000 members and volunteers across the country.

The KRCS Strategic Plan 2021- 2025 stipulates its 3rd focus areas as Youth Leading Positive Change in their communities. KRCS has committed to support the protection of children and young people and facilitate initiatives that help them to reach their potential and lead positive change in their communities. To achieve this, the organization has the following specific objectives under its 3rd goal on youth;

i. Youth have improved knowledge, skills and experience for personal, social, and economic development.
ii. Youth living healthy and responsible lives maximizing their innate potential
iii. Safe spaces for youth representation, participation and meaningful engagement

KRCS has a youth-led Youth Development department at the Headquarters that designs, implements, monitors and generates learnings from youth programs and projects across the 47 counties. As part of strengthening its Youth Development Department’s internal and external communications, we seek to recruit a young person to join our growing team of professionals as a Youth Digital Media and Communications Intern.

Job Summary

Reporting to the National Youth Programs Coordinator and technically to the Senior Communications Officer, the post-holder will provide direct assistance to Kenya Red Cross Youth (KRCY) at the head office in Nairobi. The Officer will support the implementation of our communications strategy aimed at growing our audiences and stewarding our humanitarian identity. He/she will be required to photograph and film events and document stories of change, manage social media accounts and help implement our content transformation.

Duty Station

She/he will be based at the Kenya Red Cross Headquarters, in Nairobi with frequent travel to the field as necessary.

Key responsibilities:

1. Content Development & Social Media Management

• Assist in documenting field activities and prepare materials such as photos, videos, and stories for Kenya Red Cross Youth’s communication channels, including the website, newsletters, and social media.
• Manage and maintain social media accounts, including post scheduling and engaging with followers. Provide monthly social media and website performance reports.
• Develop content (video, photos and written) for the Kenya Red Cross Youth blog – this includes the layout and sharing on all social media platforms
• Work with Programs and MEAL team to find and share impactful stories on KRCY’s online platforms.

2. Develop, Update and Maintain the KRCY Communications’ Playbook

• Support the development of the KRCY Communications Playbook.
• Be responsible for updating content calendars, tracking tasks and transformations within the Communication’s Playbook, updating our collaborative knowledge hub with relevant materials, and updating the opportunities microsite with relevant volunteerism/ internships and resources.

3. Transformations

• Support the implementation of our Content Transformation (which includes using different content types and formats targeted at our growing and diverse audiences).
• Initiate a transformation to close any identified gaps within the department.

4. Business Development

• When requested, participate in fundraising, visibility events, meetings and other resource mobilization activities
• Work with the public relations team in creating messaging for social media kits and press kits

5. Team building and collaboration

• Actively contribute to building a strong, innovative, and adaptive communications team
• Work across cross-functional teams to plan, execute and evaluate joint activities including digital campaigns
• Lead the content calendar process, raising brand awareness, increased data capture and engagement levels across all activity

6. Perform other roles that may be assigned to you by your line manager

Desired Skills & Qualifications

Required

• Bachelor’s Degree in Communication, Digital Marketing, Public Relations, Journalism or a related field
• 1year experience in a communications role ideally involving audiovisual production
• Demonstrate interest in /willingness to learn about youth/social issues in Kenya
• Demonstrate great to excellent audiovisual and photography production skills
• Demonstrate excellent social and professional skills when interacting with colleagues and external partners.
• Openness to new experiences for professional and personal development
• A great team player who enjoys collaborating and consulting with other team members
• Working knowledge of editing software and tools such as illustrator, Photoshop, Adobe Premiere, Corel Video Studio and online editing tools such as Canva.
• Genuine passion and knack for storytelling
• Deals with challenging situations with tact and maturity
• Open to receiving and incorporating feedback in their work

Desired

• Demonstrated reporting and graphic design skills
• Great to excellent webinar moderating/facilitating skills
• Experience /willingness to learn website management.
• Having visual, phone/computer video editing and design capabilities, and experience in creative/innovative approaches for youth will be an added advantage.
• Experience working in the non-profit sector and media will be an added advantage.

Note: Among the other programing work which Kenya Red Cross does, responding to humanitarian crisis is the core of the work we do. With that in mind, this position will be suited for someone who is empathetic to the humanitarian issues that the country/ globe faces.