Digital Marketing Assistant

About SunCulture:

Founded in 2012, SunCulture’s Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world’s 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World’s Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.

About the role:

As a Digital Marketing Assistant, you will play a crucial role in supporting the marketing team on Digital Marketing initiatives. You will contribute to the success of marketing initiatives by managing day-to-day Digital Marketing tasks, organizing workflows, and providing a high level of service to internal and external stakeholders.

Key Responsibilities:

• Produce engaging and visually striking social media posts that capture audience attention and reflect brand identity.
• Stay updated on social media trends and platform updates to ensure content remains relevant and innovative.
• Partner with the multimedia associate and graphic designer to create multimedia content, including videos, graphics, and animations.
• Assist in planning and executing creative social media campaigns that align with marketing objectives.
• Monitor and respond to comments and messages, fostering a positive community and enhancing user interaction.
• Track social media metrics to evaluate content effectiveness and inform future strategies.
• Help manage a dynamic content calendar to ensure consistent posting and timely delivery.
• Research industry trends, audience preferences, and competitor activities to inspire fresh content ideas.
• Craft and share compelling narratives that embody the brand’s mission and engage the target audience.
• Explore new tools and techniques for content creation and engagement to enhance social media strategies.

Qualifications

Does this sound like you?

• Bachelor’s Degree in Marketing, Communication or a related field.
• Strong organizational and time management skills.
• Excellent communication and interpersonal skills.
• Proficient in Digital Marketing tools.
• Passionate about exploring new ideas and pushing creative boundaries.
• Ability to work independently and as part of a team.
• Passion for the brand and its message, able to convey that enthusiasm on camera.
• Positive attitude and willingness to learn new Digital and content marketing skills.