Sales Development Representative

About Roots Africa

Roots Africa empowers Africans in the diaspora to navigate the African property market with ease and confidence. We bridge the gap between our clients and vibrant real estate opportunities across Africa, providing comprehensive support and expert guidance throughout the property acquisition process.

Job Overview

We are seeking a motivated and ambitious Sales Development Representative (SDR) to join our growing team. As an SDR, you will play a crucial role in expanding our client base among the African diaspora and contributing to our mission of making African property investment accessible and secure for our clients worldwide.

Key Responsibilities

1. List Building and Prospecting:
   • Conduct thorough research to identify and build lists of potential clients within the African diaspora.
   • Utilize various tools and databases to gather relevant information on prospects.
   • Maintain and update the CRM system with accurate prospect information.
2. Outreach and Lead Generation:
   • Initiate contact with potential clients through multiple channels (email, phone, social media, etc.).
   • Craft personalized and compelling outreach messages to engage prospects.
   • Qualify leads based on established criteria and schedule appointments for senior sales team members.
3. Market Research and Insights:
   • Stay informed about African real estate markets and trends.
   • Gather intelligence on competitor activities and market dynamics.
   • Provide regular reports on market insights and prospecting activities.
4. Pipeline Management:
   • Track and manage your sales pipeline, ensuring timely follow-ups and progression of leads.
   • Collaborate with the sales team to ensure smooth handover of qualified leads.
5. Client Education:
   • Educate prospects on the African property market and Roots Africa’s unique value proposition.
   • Address initial queries and concerns, providing basic information about our services and processes.
6. Performance Tracking and Reporting:
   • Meet or exceed monthly targets for qualified leads and appointments set.
   • Maintain detailed records of all prospecting activities and outcomes.
   • Participate in regular team meetings to share insights and best practices.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3 to 6 months of experience in sales, preferably in real estate or a related industry.
• Strong understanding of the African diaspora community and its needs.
• Excellent communication skills, both written and verbal.
• Proficiency in CRM software and sales prospecting tools.
• Self-motivated with a strong work ethic and ability to work independently.

Skills and Attributes

• Exceptional interpersonal skills with the ability to build rapport quickly.
• Strong research and analytical capabilities.
• Resilient and able to handle rejection positively.
• Cultural sensitivity and awareness.
• Ability to prioritize tasks and manage time effectively.
• Passion for real estate and African development.

Growth Opportunities

This role offers significant potential for career advancement within Roots Africa. High-performing SDRs may have opportunities to progress into:

• Sales roles within the team
• Customer Success Management
• Marketing specializations

We are committed to nurturing talent and providing a clear path for professional growth within our organization.