Digital Marketing Associate

Ready to shape the future of Zetech University digital presence? Zetech University Marketing Department seek a creative Digital Marketing Associate to drive engagement across platforms like TikTok, YouTube, and Instagram. Use your digital marketing expertise to craft compelling content, drive engagement, and attract the next generation of students!

Job Objective

Reporting to the Public Relations Officer, the position holder will be responsible for the following:

Duties and responsibilities

• Develop and implement engaging digital content across social media platforms, including Instagram, TikTok, YouTube, Facebook, and X, in line with the University’s marketing and communication objectives.
• Create high-quality videos, reels, YouTube Shorts, and TikTok content to enhance the University’s online presence, attract prospective students, and a vibrant student campus life through digital storytelling.
• Manage and optimise paid digital advertising campaigns, including Google Ads and Meta Business Suite (Facebook and Instagram Ads), to increase brand visibility, generate leads, and support student recruitment initiatives.
• Support Search Engine Optimisation (SEO) initiatives by conducting keyword research, optimising website content, and improving online visibility of academic programmes and institutional content.
• Plan, schedule, and publish digital content using content calendars to ensure consistent and strategic online engagement.
• Monitor and manage the University’s social media platforms by responding to inquiries, engaging audiences, and fostering an active online community.
• Generate and track leads from digital platforms, ensuring timely response and coordination with relevant departments for follow-up.
• Analyse digital performance metrics including engagement, reach, impressions, and conversions, and prepare reports to inform marketing strategies.
• Support the development and execution of digital marketing campaigns targeting prospective students locally, regionally, and internationally.
• Any other duty that may be assigned from time to time by the supervisor.

Qualification and experience

• Bachelor’s degree in Media Studies, Communication, Digital Marketing, Marketing, or a related field from a recognised or accredited institution.
• At least one (1) year of relevant experience in digital marketing, including creation of digital content such as videos, reels, YouTube Shorts, and TikTok content for online platforms.
• Relevant professional certifications in Digital Marketing, Google Ads, Google Analytics, SEO, and/or membership to a professional body will be an added advantage.
• Demonstrated experience in social media management, content creation, and basic Search Engine Optimisation (SEO) to enhance digital visibility and engagement.
• Familiarity with digital advertising and analytics platforms, including Google Ads, Meta Business Suite (Facebook and Instagram Ads), Google Analytics, and Meta Insights, to support campaign performance tracking.
• Proficiency in video editing and short-form videography tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar software will be an added advantage.
• Strong communication, storytelling, organisational, and content development skills, with the ability to work independently and collaboratively and an interest in student engagement and youth-focused digital storytelling.