OwnTheJoke is a lifestyle and apparel brand that sells sarcastic and observational statement merch, including graphic t-shirts, hoodies, caps, tote bags, and wall art.
Digital Marketing and Content Creation Attachee
Location: Attachee · Hybrid — Nairobi, Kenya
Be the voice. You will shape how OwnTheJoke shows up online — from TikTok to email campaigns — making content that people actually want to share rather than scroll past.
What you will do
- Create, schedule, and manage content across all OwnTheJoke social media platforms including Instagram, TikTok, X (Twitter), and Facebook
- Develop engaging visual and written content that aligns with the brand voice: sarcastic, observational, and culturally relevant
- Plan and execute a consistent content calendar with a daily posting cadence
- Monitor social media engagement, respond to comments and messages, and build community around the brand
- Identify trending topics, sounds, and formats to create timely, shareable content
- Collaborate with the sales and design teams to support product launches, promotions, and seasonal campaigns
- Shoot and edit short-form video content (Reels, TikToks) featuring products in real-world contexts
- Track content performance using platform analytics and present insights weekly
- Research and propose influencer collaborations, brand partnerships, and user-generated content strategies
- Assist in maintaining brand consistency across all digital touchpoints
What we are looking for
- Currently pursuing or recently completed a degree or diploma in Digital Marketing, Communications, Journalism, Film, or a related creative field
- Demonstrated ability to create engaging content for social media (personal or professional accounts)
- Strong understanding of Instagram, TikTok, and X (Twitter) algorithms, formats, and best practices
- Proficiency in basic photo and video editing tools (Canva, CapCut, Adobe Spark, or similar)
- Excellent written communication skills with a natural flair for humour and storytelling
- Access to a smartphone with a good camera and a laptop for content editing and scheduling
What you will gain
- Real-world experience building and managing social media presence for an active e-commerce brand
- Creative freedom to experiment with content formats, campaigns, and brand voice development
- Mentorship from the founding team on digital strategy, brand building, and startup operations
- A growing portfolio of published content with measurable engagement metrics
- Exposure to the full marketing stack: content creation, analytics, influencer outreach, and paid promotion
- Flexible hybrid schedule that accommodates academic commitments
- A reference letter upon successful completion of the attachment period
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