Search Engine Optimization Associate

Career Directions Limited (CDL) are seeking a detail oriented and motivated SEO Associate to join our client’s digital marketing team in Meru. The ideal candidate will have prior handson experience in search engine optimization and digital marketing, with a strong desire to grow into a strategic role. This position is entrylevel in title but requires practical experience in SEO execution, analytics, and content optimization.

Key Responsibilities

OnPage SEO

• Conduct keyword research and analysis to identify growth opportunities.
• Optimize website content, metadata, headings, and internal linking for improved search visibility.
• Collaborate with content creators to ensure SEO best practices are applied to blogs, landing pages, and product descriptions.

Technical SEO

• Support site audits to identify and resolve technical issues (crawl errors, indexing, site speed, mobile optimization).
• Work with developers to implement structured data, XML sitemaps, and canonical tags.
• Monitor Google Search Console for performance and error resolution.

OffPage SEO & Link Building

• Assist in linkbuilding initiatives and outreach campaigns.
• Research and identify opportunities for partnerships, guest posting, and digital PR.
• Track backlink performance and ensure compliance with ethical SEO practices.

Analytics & Reporting

• Monitor and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush,or Ahrefs.
• Prepare monthly SEO performance reports with actionable recommendations.
• Track KPIs including organic traffic, keyword rankings, and conversion rates.

Industry Awareness

• Stay updated on search engine algorithm changes and industry trends.
• Benchmark competitors’ SEO strategies and suggest improvements.

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 1–2 years of prior SEO or digital marketing experience (internships or junior roles count).
• Strong understanding of on‑page, off‑page, and technical SEO principles.
• Familiarity with Google Analytics, Search Console, and keyword research tools.
• Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress).
• Excellent analytical, communication, and problem‑solving skills.
• Candidates in Meru are encouraged to apply.

Competencies

• Detail‑oriented with strong organizational skills.
• Ability to work independently and collaboratively across departments.
• Creative thinker with a data‑driven mindset.
• Passion for digital marketing and continuous learning.