Unity Homes, a real estate developer, is hiring a Content Creator to own video production end-to-end, from shooting and editing to publishing and performance optimisation. The role spans two distinct streams: social-facing content for our developments (Instagram, TikTok, YouTube, Facebook, LinkedIn) and internal content for the business (health & safety videos, training, internal comms, site updates). We need someone fast, organised, self-directed, deeply fluent in social media, and genuinely invested in how their content performs once it’s live.
What You’ll Do:
- Produce social-first content for our developments — short-form vertical videos (Reels, TikToks, Shorts), behind-the-scenes content, lifestyle pieces, neighbourhood content, construction progress, and campaign content tied to launches.
- Produce occasional polished property and development films — we have 3 developments, so flagship tour and campaign videos are lower volume but high quality. Expect a handful of these per quarter, often tied to launches or milestones.
- Produce internal video content — health and safety videos, site induction content, training materials, internal announcements, and team comms. Clear, well-paced, easy to follow.
- Own the full pipeline — plan, shoot, edit, caption, publish. You’re not waiting on anyone to tell you what to point the camera at.
- Track performance and iterate. When a video underperforms, you identify why — weak hook, wrong format, off audio, bad thumbnail — cut a new version fast, and re-upload. You don’t need to be told the engagement is low; you’re already looking at it.
- Adapt content per platform. TikTok, Reels, YouTube Shorts, LinkedIn and Facebook all reward different things. Cut accordingly.
- Stay on top of trends across social platforms and bring fresh formats, hooks, and audio to the team proactively.
- Build and maintain our content library. Every shoot adds to the bank — b-roll, establishing shots, lifestyle footage, drone, interiors — logged, tagged, and filed so anything can be found and reused in minutes, not hours.
- Manage your own pipeline in Trello — cards updated daily, shooting schedule organised, blockers flagged early, nothing sitting untouched.
- Communicate efficiently over email and Trello, with same-day responsiveness during working hours.
Output Expectations:
- This is a delivery-focused role. The successful candidate will consistently produce roughly:
- 6-8 short-form social videos per week across our developments’ channels, with same-day or next-day turnaround on time-sensitive content.
- Internal videos (H&S, training, comms) on a same-week turnaround — typically 2–4 per month depending on business needs.
- Flagship development films on a campaign basis — lower frequency, higher production value, planned ahead.
- Iteration cycles: underperforming videos identified, recut, and reloaded within 48 hours of going live.
Speed and responsiveness matter as much as quality. Trends move fast, and a recut that goes out 24 hours later catches the wave — a week later misses it.
Must-Haves:
- Native social media fluency. You spend time on TikTok, Instagram, and YouTube daily. You can name three trending videos this week and explain why they work.
- Performance mindset. You watch the analytics on your own work. When something underperforms, your instinct is to diagnose and recut — not to move on to the next brief.
- Self-direction on shoots. You can walk into a development site, a show home, or an office cold and know exactly what to capture. No shot list required.
- Versatility across registers. You can make a TikTok hook land, then turn around and produce a clear, calm health and safety video that an on-site team will actually watch and absorb.
- Fast, clean edits. You’re an editor first and a perfectionist second. You ship.
- A property/lifestyle eye — or the ability to develop one quickly. You understand what buyers respond to: light, space, flow, lifestyle, neighbourhood.
- Strong systems discipline. You use Trello (or equivalent) properly, respond to email within 4 working hours, and never go dark on a brief.
- Own kit or comfort with ours. Camera, gimbal, drone (preferred), lights, audio, and editing software (Premiere, CapCut, DaVinci, or similar).
- Portfolio. Reels, social videos, brand or corporate work — we want to see what you’ve actually shipped, not what you could theoretically make.
Nice-to-Haves:
- Drone licence and aerial footage experience.
- Previous experience in real estate, property, architecture, interiors, or construction content.
- Experience producing corporate, training, or H&S content for an internal audience.
- Motion graphics, basic colour grading, or sound design skills.
- Copywriting instinct for captions and hooks.
How We’ll Evaluate You:
As part of the interview process, shortlisted candidates will be asked to:
- Edit test. We’ll send ~10 minutes of raw footage and ask you to return a 45-second Reel within 24 hours.
- Performance review. Walk us through one of your own videos that underperformed — what you think went wrong, and how you’d recut it now.
- Trend pitch. Bring one trending format you’d use for our developments next week, and explain the hook.
Values we live by
Act With Integrity
Represent the organisation in an honest, ethical and professional way and encourage others to do so.
Deliver Results
Take the initiative to innovate and seek and apply specialist advice when required.
Constantly Improving
Support a culture of quality service in the organisation, demonstrate a thorough knowledge of procurement procedures, and identify and respond quickly to operations needs.
