Digital Marketing and Content Creation Attachee

OwnTheJoke is a lifestyle and apparel brand that sells sarcastic and observational statement merch, including graphic t-shirts, hoodies, caps, tote bags, and wall art.

Digital Marketing and Content Creation Attachee

Location: Attachee · Hybrid — Nairobi, Kenya

Be the voice. You will shape how OwnTheJoke shows up online — from TikTok to email campaigns — making content that people actually want to share rather than scroll past.

What you will do

• Create, schedule, and manage content across all OwnTheJoke social media platforms including Instagram, TikTok, X (Twitter), and Facebook
• Develop engaging visual and written content that aligns with the brand voice: sarcastic, observational, and culturally relevant
• Plan and execute a consistent content calendar with a daily posting cadence
• Monitor social media engagement, respond to comments and messages, and build community around the brand
• Identify trending topics, sounds, and formats to create timely, shareable content
• Collaborate with the sales and design teams to support product launches, promotions, and seasonal campaigns
• Shoot and edit short-form video content (Reels, TikToks) featuring products in real-world contexts
• Track content performance using platform analytics and present insights weekly
• Research and propose influencer collaborations, brand partnerships, and user-generated content strategies
• Assist in maintaining brand consistency across all digital touchpoints

What we are looking for

• Currently pursuing or recently completed a degree or diploma in Digital Marketing, Communications, Journalism, Film, or a related creative field
• Demonstrated ability to create engaging content for social media (personal or professional accounts)
• Strong understanding of Instagram, TikTok, and X (Twitter) algorithms, formats, and best practices
• Proficiency in basic photo and video editing tools (Canva, CapCut, Adobe Spark, or similar)
• Excellent written communication skills with a natural flair for humour and storytelling
• Access to a smartphone with a good camera and a laptop for content editing and scheduling

What you will gain

• Real-world experience building and managing social media presence for an active e-commerce brand
• Creative freedom to experiment with content formats, campaigns, and brand voice development
• Mentorship from the founding team on digital strategy, brand building, and startup operations
• A growing portfolio of published content with measurable engagement metrics
• Exposure to the full marketing stack: content creation, analytics, influencer outreach, and paid promotion
• Flexible hybrid schedule that accommodates academic commitments
• A reference letter upon successful completion of the attachment period