Peoplelink Consultants’ client, a leading company in the medical and laboratory products sector, is looking for a dynamic, creative and results-oriented Marketing Executive to join their Marketing Team in Nairobi
KEY RESPONSIBILITIES
The successful candidate will be responsible for:
- Planning and executing marketing campaigns to promote medical and laboratory products. Developing marketing materials, product catalogues, brochures and digital content.
- Managing social media platforms and website content to strengthen brand visibility.
- Coordinating trade exhibitions, conferences, CME events and other promotional activities.
- Conducting market research and competitor analysis.
- Supporting the sales team with product information, promotional materials and campaign leads.
- Coordinating product launches and promotional activities with internal teams and external vendors.
- Monitoring marketing campaign performance and preparing marketing reports.
- Tracking campaign effectiveness and return on investment (ROI).
- Performing any other duties assigned by management.
REQUIREMENTS
- Bachelor’s Degree in Marketing, Business Administration, Communications or a related field.
- Diploma in Marketing, Nursing, Clinical Medicine or a related field may be considered with relevant experience.
- 1-3 years’ experience in marketing, brand management or product promotion, preferably in the medical, healthcare or FMCG sector.
- Experience in planning and executing marketing campaigns, product launches and promotional events.
- Strong knowledge of digital marketing and social media platforms.
- Excellent communication, content creation and copywriting skills.
- Professional certification such as CIM, MSK, NCK or equivalent will be an added advantage.